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omnichannel digital marketing, digital marketing strategy

One topic that we don’t talk about enough is how omnichannel digital marketing can take your business to the next level. We need individual channels to be touched upon – however, the days are over where we choose our marketing channels like social media, SEO or Google Ads.

Essentially, omnichannel marketing is all about providing your customers with a seamless and consistent experience across all your channels, both online and offline. Think social media, email, websites, mobile apps, physical stores, and call centres. By using data and technology, you can track and analyse customer behaviour preferences across these channels to create personalised and relevant interactions. For instance, a customer who browses a product on your website can later receive a personalised email with a special offer for that product, and then pick it up at a physical store or have it delivered to their home.

The beauty of this strategy lies in its ability to put the customer at the centre of your marketing strategy - not what channels or marketing platforms we think we should be using. You're creating an experience that meets their needs and preferences, regardless of where they are in the buying process. By doing so, you're increasing customer loyalty and engagement, providing a better customer experience, and gaining insights that can help you make informed decisions.

But how exactly does this help your business?

1. Increased customer loyalty: When you provide a seamless and consistent experience across all your channels, customers are more likely to return to your business. They'll appreciate the personalised experience you're providing, and that builds loyalty.

2. Improved customer engagement: By meeting customers on their preferred channels, you're able to engage with them in a more meaningful way. This can increase their overall engagement with your brand, and that's always a good thing.

3. Enhanced customer experience: Providing a personalised and relevant experience for your customers is key to keeping them happy. Happy customers are more likely to leave positive reviews and recommend your business to others, and that can be a game-changer.

4. Better insights and analytics: By tracking customer behaviour and preferences, you're gaining valuable insights that can help you make more informed decisions. This can lead to a more effective marketing and sales strategy, ultimately resulting in increased revenue.

5. Increased revenue: The ultimate goal of any business is to increase revenue, and omnichannel marketing can help you do just that. By providing a seamless and integrated experience, you're increasing the likelihood of repeat purchases and referrals.

So, there you have it. Implementing an omnichannel digital marketing strategy can help you grow your business by improving customer loyalty, engagement, experience, and insights, which can ultimately lead to increased revenue and success.

Our expert strategic consultants can support to analyse, strategise then implement campaigns through customised marketing. If you need help creating an effective omnichannel digital marketing strategy - feel free to schedule a strategy call with us to see how we can help you achieve the unexpected in results for your business.

As human beings we are wired for connection so the images we see and the words we read are so vital to create this bond. That’s why what people are searching for has to be a focus for your business. If your website ranking is low or your SEO (search engine optimization) is poor, people are not going to connect with you, no matter how good your message, service or products are.

We all communicate through storytelling, from a few words, all the way to articles and information designed to attract our clients. This is where Google leads the way in directing your potential clients to your website to find out more about you and your business.

Think back before we used search engines and it was the phone book and probably more importantly, word of mouth. We relied on family, friends or trusted advisors to steer us in the right direction. Now Google is more than just a website, it’s how we all ‘look it up.’

That’s why it’s important for Google and their team to ensure that we are not having our time wasted by poorly designed content, websites and especially, fake information. They even have a program running in the background to ensure that content is not being made purely to trick the algorithm. You see there is a good side and a bad side to SEO.

The good side is making sure that what is written on your website, your blog and social media posts uses enough key words to make sure that you can be found, but it is still your writing, your message and more importantly, your style and tone.

The bad side is purely using these keywords to create content that honestly is boring to read, not really satisfying, and is purely written to draw you to their website because it boosts their website ranking.

This is why it is nice to know that Google is protected by a friendly, people-first ‘Panda.’

Ok so it’s not a real one, it’s just the nickname of a program that was created to ensure that the bad side of SEO did not clog up the search results. Named after the engineer Nanveet Panda who worked on it, recently it received another refresh/update.

The focus is on people-first content, meaning that it is constantly searching for the best written, authentic content that is bringing meaning and value to your customers. This is why your organically written words, along with those keywords, are the way to get more customers to your site.

That’s why authentic stories, articles, blogs and posts are so important to make you stand out from the crowded marketplace. Be real but also be smart. We instinctively know when something has been designed to trick us, a bit like click bait, so when it’s a website that isn’t authentic we feel let down. This is completely devaluing your brand.

It’s also not about finding the quick fix, hack or trick to attract new customers. It’s about writing authentically and testing to get the optimum outcome. This is why data is so vital to ensure that you are getting feedback to see if your marketing is working.

Here’s an example of how we work with our clients to get the best results.

  1. Using our 7 step marketing system which is a proven data-driven method

  2. A week by week process of tasks feeds the Google Algorithm

  3. Technical checks are carried out daily to fix and optimize the website

  4. We report back and share consultative recommendations for next month

One of our clients had great success within their first year after running with this detailed process. They achieved an increase from 100 to 2000 website SEO clicks which also massively impacted sales from 0 to 32 per month for high ticket trips and vacations.

This is a staggering achievement using the combination of a data driven process and targeted research to find what works best for each specific business.

Imagine what we could do to help yours?

Feel free to contact us if you have any questions or are having issues with SEO as we may be able to help.

Instagram is amongst the top 5 list of most used social media platforms over the years. It has evolved from being an outlet for posting photo content to becoming a useful tool for digital marketers to boost their brand’s awareness. With over 1 billion monthly active users, it is a sure way to effectively create and share content, drive traffic to attract more customers, and then generate more sales in return.

Have you ever wondered how the swipe-up link feature works? You’ve probably seen this Instagram feature in several celebrities, influencers, and marketing brands’ stories. Previously, only users with over 10,000 followers could use this on their stories. They can use it to include a link for their followers to check by simply swiping up their corresponding stories. However the 10k follower reach is not available for all of us, so we have some exciting news around how we can still benefit from story clicks.

Here at Leaders in Digital, we make sure that these useful features are maximized to be able to successfully promote your business and get more leads. Check out how your brand can benefit from this, and other Instagram updates...

How Swiping Up Can Increase Your Brand’s Engagement

Your followers, or casual viewers, get to engage with your Instagram Swipe Up story content which results in successfully promoting your brand. There are various ways businesses can benefit from this particular Instagram feature:

  • Promoting Your Products or Services – this feature is definitely a great way for promoting what you have to offer for potential or returning customers. It’s also more convenient for your viewers to check out the offer as they can be easily redirected to your site by simply swiping up

  • Promoting Your Brand’s Blogs and Videos – to easily promote a new blog or video content on your website, sharing it through Instagram stories and adding the link to the swipe-up feature can catch curious users’ attention.

  • Promoting Upcoming Events – if you want your event to have a huge turnout, take advantage of the swiping uplink feature to advertise, and get interested participants. It’s a helpful approach to spread the word and encourage people to join.

This Instagram feature has proven to be a valuable game-changer for brands and Instagram influencers. Digital marketers who needed to drive more traffic and increase in ROI enjoyed the results of using the swipe-up link feature.

This Instagram’s Update Is the Alternative for The Swipe-Up Link Feature

Instagram acknowledged the few concerns regarding not having access to the swipe-up link feature. Since it’s only limited to verified accounts with 10,000 or more followers, it’s impossible for Instagram users with smaller followings to use it. Instagram addressed this issue by testing out the linked sticker feature to cater to all users.

The sticker feature’s many capabilities would be the substitute for swiping links. It’s already a natural way for interaction on the platform. Enabling people to participate in campaigns, expressing emotions, adding a touch of style to stories, and sharing information like time, location, and even temperature are some of the ways to use these stickers.

Vishal Shah, Instagram’s head of product, shares that there is no intention of bringing links anywhere else on the platform, and getting the stickers out for everyone is the goal they would like to reach. Let’s see if this follows through as a long-term strategy!

So if you are a digital marketer looking for more ways to efficiently boost revenue and gain more customers, make the most out of the swipe-up link feature and see results for your brand. And if you’re hoping to enjoy this feature too, but doesn’t meet the criteria, watch out for Instagram’s sticker update, and hang on till you can enjoy it as well.

If you’re looking to grow your business’ reach through various social media platforms, reach out to us at Leaders in Digital anytime!

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