One of the challenges we have seen many beauty salons face is making sure that their ad campaign works well and provides them with results. It takes a lot of effort, from collecting accurate data to using different approaches for creating an effective and profitable ad.
Facebook and Instagram are great platforms to draw in potential customers which is why you need to take extra steps in ensuring that your ads will work. Dawn Kubicek, Managing Director of Leaders in Digital shares a few tips that could be useful for you when starting your new Facebook ad campaign.
Key Data Points Will Help You Build a Solid Foundation for Your Ad Campaign
A lot of people believe that successful ad campaigns are “boosted” to a new audience, they’re not. Rather, effective campaigns are built through segments of data from loyalty 5-star customers right through to the top of the funnel - new audiences. When it comes to Facebook marketing, you need to build your campaign step by step. Start off by collecting and putting key data points together which will serve as the foundation for your digital campaign. Once you have a solid foundation, threading through your next steps would be much easier. These key data points can be acquired through testing and optimisation. Make sure you have the right data-driven strategy to start off your ad campaign on the right foot.
Some key data factors to consider for salons and spas are mostly related to their target audience. Knowing the location of the intended clients, gender, age, and interests could help analyse which ad campaign would work the most.
Know the Importance of a Good Referral Discount Offers
Advertisers should keep in mind the impact of an offer. It can either make or break your campaign. Putting discount offers on ads has proven to be the most used way in getting customers’ attention but do they present valuable results? Look for more ways in creating an offer that people will not feel like they’re being sold a product.
Take, for example, how about giving customers something in return for advertising your brand for free and potentially sending in new clients? The best way to do it is through referral discount offers. Discount offers may seem flashy but the implied mechanism in the second offer sounds better. This could be done by means of vouchers, text ads, or emails sent to existing and future customers.
Create Eye-catching Visuals for Every Ad
For beauty-related businesses, it is necessary for most clients to see the end product of the service. If a salon business puts up an ad campaign for their new hair treatment service the most favorable way to go is by posting an ad that shows the results for the said treatment. This way, potential clients would know what to expect from the service they are getting.
It’s crucial not to overdo your ad campaign. Set up ads that have high-quality visuals enough to grab your target audience’s attention right away. Be careful not to overlay the image with too much text, just keep it to a minimum by putting the needed details and focusing on the product or service.
Set Clear Goals for Your Facebook Campaign
Cliché, as it may sound, setting clear goals, is the core in making your digital campaigns. This advice is very crucial and often gets overlooked, too. From an advertising standpoint, a way to measure your results and understand whether your ad campaigns are in the right direction is through setting goals. You don’t need to put too much pressure on setting these advertising goals. Start from the end and break down all your “big picture” goals into smaller goals. This step will allow you to analyze data with more efficiency, then modify your online strategy along the way.
There are many offers a Facebook ad could give. Whether you aim to promote awareness for your salon or spa, or maybe introduce a new service, all these could possibly be achieved by driving your ad’s maximum reach through likes and comments. It all starts with being aware of the goal you want your ad campaign to accomplish.
It takes a lot of ongoing effort and testing strategies to come up with an impressive Facebook ad campaign. If you take into consideration these tips we shared, it could help you build your desired digital campaign. If you have more questions or are in need of digital marketing advice, Leaders In Digital is always here to help. Feel free to reach out to us today!