• Dawn Kubicek

4 Tips in Making An Effective Facebook Ad Campaign

Updated: Apr 26

One of the challenges many advertisers face is making sure that their ad campaign works well and provides them with results. It takes a lot of effort, from collecting accurate data to using different approaches for creating an effective profitable ad.

Facebook is a great platform to draw in potential customers which is why you need to take extra steps in ensuring that your ads will work. Leaders in Digital shares a few tips that could be useful for you when starting your new Facebook ad campaign.

Know the Importance of a Good Offer

Advertisers should keep in mind the impact of an offer. It can either make or break your campaign. Putting discount offers on ads has proven to be the most used way in getting customers’ attention but do they present valuable results?

Look for more ways in creating an offer that people will not feel like they’re being sold a product.

Take for example, an ad about buying a shirt to which every purchase would feed shelter dogs. Discount offers may seem flashy but the implied mechanism in the second offer sounds better. If you are a dog lover, the fact that you’ll be able to feed shelter dogs will bait you into buying. In your mind, the purchase will let you help the dogs to survive and buying the shirt would just be a bonus.

So, start making an ad that will make consumers feel that buying whatever you’re selling is their idea, and not yours.

Sales Data First, Clicks and Engagements Second

While it is true that clicks and social engagements are important, you need to realize that what’s going to matter most is your sales, and not how many people shared your ad. In this way, you will also see how effective your ad campaign is. Getting a lot of clicks and interaction could give you the wrong impression that your ad campaign is working, and sales should be coming in next. But unfortunately, this isn’t the case for many.

It doesn’t matter how many clicks and likes you’re getting, if it does not reflect your sales then something is not working. There could be a lot of factors to this – could be the ad campaign itself, or your landing page or even your target audience. Whatever the case maybe, you need to look back on your digital campaign and figure out what’s going on. Otherwise, you’ll keep losing money.

The point of this tip is, although clicks and engagements are important, do not focus too much on this and end up looking over keeping track of your sales and evaluating what’s working and what’s not. This data could also be a potential reference for your next ad or campaign.

Key Data Points Will Help You Build a Solid Foundation for Your Ad Campaign

A lot of people believe that successful ad campaigns are “created”, they’re not. Rather, effective campaigns are built. When it comes to Facebook marketing, you need to build your campaign step by step. Start off by collecting and putting key data points together which will serve as the foundation for your digital campaign. Once you have a solid foundation, threading through your next steps would be much easier. These key data points can be acquired through testing and optimization. Make sure you have the right data to start off your ad campaign on the right foot.

Set Clear Goals

Cliché as it may sound, setting clear goals would be the core of making your digital campaigns. This advice is very crucial and often gets overlooked too. From an advertising standpoint, a way to measure your results and understand whether your ad campaigns are in the right direction is through setting goals. You don’t need to put too much pressure in setting these advertising goals. Start from the end and break down all your “big picture” goals into smaller goals. This step will allow you to analyze data with more efficiency, then modify your online strategy along the way.

It takes a lot of varied efforts and strategies to come up with an impressive Facebook ad campaign. If you take into consideration these tips I’ve shared, it could help you build your desired digital campaign. If you have more questions or in need of digital marketing advice, feel free to reach out to us today!

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