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  • Writer's pictureDawn Kubicek

7 Useful Social Media Tools For Your Online Marketing Strategy

Updated: Apr 26, 2021

Social Media Tools For Online Marketing Strategy

Social media has undeniably been playing a big influence in people’s lives nowadays. Facebook and Instagram which initially started as platforms for personal use, expanded as outlets even for businesses. Right now, it’s one of the most efficient ways to gain and attract more customers.

At Leaders in Digital, we wanted to share how much further you can utilize social media and increase your brand reach and ROI. We've previously held an online course that discussed effective ways to get your organic social media noticed.

A social media management essential is knowing several tools that can help in executing a good online marketing strategy. There are a lot of tools being offered in the market these days, but you need to pick the ones that will allow you to save time, be able to boost your brand awareness and are easy to use. It’s also good to have a social media tool which is affordable and organized.

Remember that choosing for the right social media tools will make a huge difference as to how your brand is performing online. It’s quite a challenge to find the perfect balance between quality, automation, and affordability. So, here’s our top picks of a few beneficial social media tools – including its features and their price points.

  1. Sendible

  2. Canva

  3. Loomly

  4. Quuu

  5. Later

  6. SocialPilot

  7. Design Wizard

Sendible: Lets you track results and engage your followers. Allows you to post, schedule and monitor over 20 platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Tracks fan follower growth, clicks, reach, shares, comments and more. This can also measure the effectiveness and engagement levels of your social profiles.

Price: Starts at $19/month

Canva: Offers several social media graphic designs and even professional layouts, prints, presentation and more. It has a lot of templates, for your Facebook banners or Instagram stories and it’s easy-to-use with its drag-and-drop functionality.

Price: Free, or starts at $9.95/month

Loomly: Helps you manage multiple social media content, both organic posts and ads, in one platform. Sets automated publishing for sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google My Business. Measures your posts’ performance as soon as they have been published.

Price: Starts at $25/month

Quuu: Helps you accomplish strikingly engaging social media contents. It does the job of automating the time-consuming process of making professional, interesting multimedia assets for your campaign.

Price: Free, or starts at $19/month

Later: Another social media tool that plans and schedules your posts. It has a drag-and-drop calendar that makes mapping out your future posts easy and gives a sneak peek of how your feed will look like.

Price: Free, or starts at $7.50/month

SocialPilot: Publishes contents across all major social networks from one platform. It helps you visualize and optimize your content schedule for all accounts. You’ll be able to discover popular contents and schedule it directly to your account, based on content categories, keywords, influencers, and recency. It also allows you to reply to comments and messages in real-time.

Price: Starts at $41.66/month

Design Wizard: A visual content tool that lets you create different types of photos and videos and doesn’t require professional editing experience. This is best for people with limited budget and time on their hands. Its library contains a great deal of multimedia graphics for inspiration and use. These images are licensed so if you use one from the site, you won’t run into copyright issues.

Price: Free, or starts at $9.99/month

Social media landscape keeps evolving and so, too, have the services around it. Keep in mind to choose social media tools that can help you to carefully craft, measure, and manage your strategy and will give you the best results. Leaders in Digital provides social media strategy and management all from an analytics perspective. So it will greatly benefit your campaigns while maximizing your budget. Feel free to be in touch with us for more information!

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