Search Engine Optimization (SEO) is the practice of increasing quantity and quality of traffic to your website. It can be quite overwhelming especially for beginners. When you’re just getting started with SEO, it’s normal to do your research and rely on Google for lists of ranking factors and you’ll probably end up with a never-ending list of things you need to do to optimize your site and content.
Here at Leaders in Digital, we want to make things easier for you! Skip the unnecessary lists and get straight to knowing what really works when it comes to learning about SEO. I’ve listed down three quick and fail-safe tips to help you optimise your site and reach your goal.
1. Importance of SEO Keywords
SEO keywords are important because they define what your site’s content is about. The reason why keywords play a vital role in a website when it comes to Search Engine Optimization is because these are the words used by people in search engines to help reach your website. Make sure to pick relevant keywords and understand what type of keywords your visitors use to visit your website. To ensure that you get maximum web traffic for your website, it’s highly recommendable to carefully pick some keywords that are most relevant to your content.
2. Having a Blog on Your Website is Beneficial
Creating an onsite blog could bring advantages that you may not know. For instance, having a blog allows you to build credibility, start a conversion and eventually lead to drive traffic. Blogging with useful contents, topics that can be interesting and helpful, will let your audience and customers know that you are a trusted source. The more you blog, the more chances that the search engines have to crawl and index. Brands are now known to be using blogs to grow their businesses and expand their reach. This could bring positive results in improving your SEO without even trying.
3. Use More Conversational Copy
Within your copy you have to ensure that it is conversational. Just think now around 50% of searches are from voice search and that is only going to increase going forward. Aside from that, it is also a great way to provide fresh contents for your website and work with keywords you want to rank for. It’s good to include your brand voice and audience-relevant topics in your blog contents. This may actually impact your searches greatly.
If these tips would be carried out correctly, effectively, and in the right way, it could push your business’ position to the top and really generate a mass amount of enquiries, leads and sales every day. If you want to know more on how to maximise this amazing platform to reach your website goals, don’t be afraid to reach out to us at Leaders in Digital today!