Trends That Will Influence Facebook Advertising in 2021
Updated: Apr 26
Facebook has been continuously evolving day by day, so it’s only natural for advertisers to keep up. With all the unprecedented changes we had this year, we should take time to assess what else could we possibly face in 2021. Facebook being a platform that is accessible to almost everyone, a place where people can talk and socialize, now also has been a huge help for advertisers in enabling them to reach more potential consumers.
To help businesses maximize their potential online, we’ve compiled a list of Facebook advertising trends and possible changes to look out for in the year ahead.
1. Facebook Ad Formats to continually evolve
It is important for advertisers to consistently pay attention to several new Facebook Ad features, formats, and resources that seem to develop every day. From there, try to build your Facebook advertising strategy and identify what best suits you and your brand. Defining your Facebook advertising goals such as building brand awareness, retargeting or generating leads could help you go over suitable ad tools.
2. The Lasting Impact of the COVID-19 Pandemic
The economic impact alone of the pandemic we went through last year is undeniable, and as we prepare for the upcoming year, the economic uncertainty remains high. With the news of the vaccine being successfully created, advertisers still need to take a step back and determine how to handle the changes that were brought about and left by the pandemic. Questions like, what makes sense for your business given the effects of COVID-19? Or how has your target audience been affected by the pandemic and how did you respond to this? These are some of the concerns you should be considering as you go over your advertising strategy.
3. Facebook’s Video Ad Format Will Steadily Rise
During these challenging times, a lot of people have been forced to stay at home, have turned into their phones in attempt to finding ways to cure boredom in forms of entertainment, humor or distraction, which leads to the incredible rise of social media and platforms such as YouTube and TikTok among Gen Z and digital natives. This has paved a way for video to become a perfect medium of choice for both consumers and advertisers. There are many factors that make Facebook video ads interesting. Like how they don’t often seem to appear to be ads at first, and how video marketing on Facebook can be rather flexible in terms of options for most budgets and objectives. If you are to build out a strategy for Facebook video make sure to start with your audience, remember that the quality of your video ad matters, and of course, dig into the data that Facebook Ad manager offers for your video marketing efforts.
4. The Vague Future Ahead for eCommerce
One of the effects the pandemic has left behind is the growth for digital consumerism since people are staying indoors and are opting for online shopping as a way to get necessities without having to risk a trip outside. As we head on to another year, and the uncertainty if this trend will remain, it’s better to be prepared. Now that consumer demand is following the “new normal” ways of consumer behavior, Facebook advertisers need to act accordingly. For the time being, people are staying on Facebook more and could possibly be shopping more through the platform, advertisers should take advantage of this potential sales. Some of the things to look into are searching for opportunities to capitalize on lower ad costs, focusing more on mobile platforms given that people now are most likely to be on their phones, and increasing advertising for products in high demand due to the COVID-19.
5. Keep What Matters, Leave What Doesn’t
Moving forward to another year, we all should take note of everything we’ve learned this arduous year we had. Remember how people have the power to demand more from various platforms they use for social media, entertainment, networking and consumption. Digital marketers and advertisers are in for another ride as we brave what lies in the year ahead.
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