Today’s beauty customers discover brands through platforms like ChatGPT, Google AI results, and social media long before they visit your website or Instagram.

In this session, we break down how beauty brands are being selected, ranked, and recommended within AI-driven search environments and what your business needs to do to become one of them.

We will explore how AI search is changing customer behaviour, why traditional SEO alone is no longer enough, and how visibility now influences bookings, enquiries, and growth.

This is not theory.

It is the exact approach brands are using right now to turn AI visibility into real salon, clinic, and eCommerce growth.

In this session, you will learn:

• How AI platforms choose which beauty brands to recommend
• Why visibility matters more than followers alone
• How to improve your AI search presence across platforms
• What beauty brands need to do to stay discoverable
• How AI visibility impacts bookings and conversions