There are no other Search Marketing companies out there like Leaders in Digital

We specialise in data driven SEO, Google Ads, performance marketing, social media, and organic marketing while having a customer centric ethos.

Results & Relationships You Can Rely On

Every single person we have worked with has come to us scared. SO scared after being promised results, clicks, revenue and nothing has been delivered.

Let us take you through the journey of Leaders in Digital.

Founded in 2016, in Dubai by Dawn Kubicek, Leaders in Digital is a ground-breaking Search Marketing and SEO consultancy and is the first female-led firm in the Middle East with a Global footprint. Our reputation for delivering exceptional results in Google platform digital performance is second to none.

We specialise in data driven SEO, Google Ads, performance marketing, social media, and organic marketing while having a customer centric ethos. Our data-driven approach has led to remarkable client successes – where customer ad spend has been halved while doubling leads and their websites achieving top rankings on Google, and their customer value and brand loyalty enhanced.

Our strategic consultancy and proprietary innovative methods gained us notoriety as disruptors in the digital marketing space.

Launched in

2016

LiD’s living in

5 countries

Dubai Hub with

Global Presence

Leads increased over

150%

for clients and counting

We have been published in several leading digital platforms and publications, with now being under the Google Women Techmakers Ambassadors wing to lead the space across the Middle East . Our strategic expertise and digital marketing methods have led to exceptional results for all our clients across industries with sales increasing by 250% and revenue increasing by 300% in some cases.

In 2024, we aim to leverage the advancements in AI and Google’s marketing ecosystem and are poised to offer our clients unparalleled opportunities for growth and success in the digital area. Our focus on data driven insights has helped us tap the power of Google’s marketing assets including SEO and Google Ads etc and integrate social media platforms like LinkedIn, Pinterest, and YouTube into our strategies. With these, we are at the forefront of strategic SEO & digital marketing innovation.

We established the LID Academy. We lecture globally as part of our commitment to women empowerment and to the personal and professional development of professionals in the digital marketing world.

Hand-crafted, conversion-driven SEO services

Become one of the 100’s of businesses that have partnered with us to boost their revenue

Mission Vision Values

Honesty, transparency and accountability

We are committed to honesty, transparency and accountability in our communication and marketing practices. With our custom internal dashboard, you can easily visualise your campaign performance, insights as you experience the results yourself!

Everyone has a voice

We believe that every brand has a special voice that deserves to be heard. We work with all brands, big and small, no matter your budget. We are committed to delivering excellence and enhancing your brand presence and value throughout your Google Marketing journey with us

Anything is possible

Through our proven strategic and scientific process of leveraging the Google Marketing ecosystem, we can guarantee success in enhancing your brand presence, increasing visibility, generating significantly more leads and increasing your sales

Teamwork & community

Our team is dedicated to our clients’ success. Our expert account managers will be supporting you from the moment you are onboarded with us and support you throughout your process.

Results & Revenue

We can proudly say that we have significantly improved our clients’ Google marketing metrics, increasing their brand impact and positioning, doubling their results and tripling their revenue.

Meet the Team

Our reputation for delivering exceptional results in Google platform digital performance is second to none.

Dawn Kubicek

Managing Director

Gemma Nye

Head of Finance

Sabrina Suares

Strategy Director

Chiara Bisignani

Head Of SEO & Content

Arthy Baheerathan

Senior Marketing & Paid Strategist

Anna Motkina

Social Media Manager

Alissa Eggleston

Technical Developer

Dawn Kubicek

Managing Director

Gemma Nye

Head of Finance

Sabrina Suares

Strategy Director

Chiara Bisignani

Head Of SEO & Content

Arthy Baheerathan

Senior Marketing & Paid Strategist

Anna Motkina

Social Media Manager

Alissa Eggleston

Technical Developer

Reduce spend and drive profit

Our unparalleled expertise is Google Ads connects your brand with high intent customers. Our aim is to maximise your ROI while reducing costs. With our proven techniques, you can get the most out of your ad spend while driving profit.

Our focus is on tangible outcomes, not just metrics.

While many SEO firms may offer prominent placement in search results, our commitment extends to enhancing your financial performance.

It’s not merely about generating traffic and achieving high rankings; it’s about converting these into actual sales and increased profit for your business.

Our goal is straightforward: to rapidly generate enough revenue to justify our services and keep contributing to your bottom line. Interested in seeing the results for yourself?

View our Case Studies

Reputation and Experience

We are dedicated to making a significant impact on the broader community.

At Leaders in Digital, our influential SEO articles and marketing strategy insights, not only demonstrate our expertise but also our dedication to advancing the industry.

We are deeply invested in supporting and uplifting others, embodying a philosophy where collective growth and learning are fundamental. This commitment is the cornerstone of our mission, ensuring that we all rise together.

View our insights

Lecturing and Training

Why keep our 7 step marketing system to ourselves?

It has never failed to deliver tremendous results. We have imparted knowledge to thousands of marketers, travelling the world teaching and training top class universities, companies and high net worth individuals to share this with as many people as possible.

Changing businesses and changing lives – sharing all the knowledge we have to support others on their journey

View our events

Women in Search

“Women in Search” is an organisation dedicated to supporting and promoting women in the search engine optimisation (SEO) and search marketing industry.

This group plays a crucial role in fostering diversity, offering networking opportunities, and providing mentorship in a traditionally male-dominated field.

Learn More about Women in Search

What our clients think of us…

We have seen remarkable results. Our website’s performance has improved dramatically

Rhianna McErlain
EER

Thanks to their expertise and dedication, our team saw improvements but also gained valuable knowledge and skills

Penny Curnow
NeuroCapability

We have seen tangible ROI from this training and our social media and marketing team have gone from strength to strength.

Richard Deas
SearchData

Clients worked with

Hand-crafted, conversion-driven SEO services

Become one of the 100’s of businesses that have partnered with us to boost their revenue

Frequently asked Questions

Can’t find the answer to your question? We’re happy to answer any questions you might have, just fill out our form or contact us with any questions you might have!

Find out More

SEO or Search Engine Optimisation is a set of monthly activities that enhances a website ranking on a search engine organically. However, at LiD, it is more than that, SEO is an AI driven, data backed, strategic process of building your brand’s presence, enhancing visibility, generating leads and growing sales.

We plug your website and all your digital marketing assets into our custom internal dashboard that helps us visualise all SEO and digital marketing activities so that we can measure campaign performance clearly, easily and transparently.

Yes, of course. With our scientific process, lovingly dubbed the 7 S’s of Marketing, you will see a visible increase in sales and your other business goals throughout your Google marketing journey with us.

It is always better to work with an expert who has access to resources, data tools and techniques that are guaranteed to enhance your brand presence. We have no cap on keywords, no matter your budget