part of The AI Visibility Programme
Technical SEO that turns performance issues into revenue generators.
Most agencies give you a list of issues spat out by their go-to SEO tool and call it a technical audit. We don’t.We start at the root cause of your technical problems – then build solutions that scale with your website, whether you have 100 pages or 100,000. Every technical SEO recommendation we make is evaluated for its impact on both traditional search rankings and AI crawler accessibility – because in 2026, your site needs to perform for both.
What is technical SEO – and why does it matter more in 2026?
Technical SEO refers to website and server optimisations that help both search engine crawlers and AI tools access, understand, and index your content effectively.
In 2026, technical SEO must satisfy two audiences simultaneously:
- Traditional search engines (Google, Bing) – which use technical signals (Core Web Vitals, crawlability, indexability, structured data, site architecture) as ranking factors.
- AI search tools (ChatGPT, Gemini, Perplexity, Claude) – which use their own crawlers to index and understand web content. A technically poor website is harder for AI tools to read, extract, and cite – reducing your AI Visibility regardless of how good your content is.
Technical SEO is the foundation that every other SEO and AI Visibility activity builds on.
90 point audit
Our technical audit covers 90+ aspects of your website’s performance.
CRAWLABILITY & INDEXABILITY
- Robots.txt analysis
- XML sitemap audit
- crawl budget analysis
- crawl depth review
- noindex/nofollow/canonical tag audit
- redirect chain analysis (301, 302, loops)
- 404 error identification
- orphan page detection
- internal link architecture audit
STRUCTURED DATA & SCHEMA
- Existing schema validation
- schema opportunity identification
- implementation: Organization, LocalBusiness, FAQPage, HowTo, Article, Product, BreadcrumbList, Review, Event
CORE WEB VITALS & PAGE SPEED
- LCP (Largest Contentful Paint)
- INP (Interaction to Next Paint)
- CLS (Cumulative Layout Shift)
- TTFB (server response)
- image optimisation
- JavaScript and CSS render-blocking
- CDN configuration
- caching strategy
MOBILE & ACCESSIBILITY
- Mobile-first indexing compliance
- responsive design audit
- WCAG 2.1 AA accessibility
- mobile page speed
- touch target sizing
SECURITY & HTTPS
- SSL certificate validity
- HTTP to HTTPS redirect completeness
- mixed content issues
- security headers (HSTS, CSP)
AI CRAWLER ACCESSIBILITY
- AI crawler bot directives (GPTBot, ClaudeBot, Google-Extended, PerplexityBot)
- content accessibility for AI extraction
- entity markup
- AI-specific robots.txt review
INTERNATIONAL (where applicable)
- Hreflang implementation
- multi-language crawlability
- Arabic RTL technical implementation
- geo-targeting configuration
Technical SEO that compounds
Our 5-step process addresses root causes, not symptoms.
STEP 1
DIAGNOSTIC (90-point audit)
In-depth analysis of your website’s architecture, performance, and search engine compliance. More than 90 aspects analysed. We identify underlying issues, not just symptoms.
STEP 2
PRIORITISATION (impact-scored roadmap)
Every issue scored by: potential impact on rankings and AI visibility, and ease of implementation. High-impact, quick-win fixes done first. Full technical timeline so you know what’s being done and when.
STEP 3
RECOMMENDATIONS (prescriptive fix documents)
Every issue gets a plain-English recommendation document with step-by-step fix guidance for your development team. Visual diagrams included. No jargon.
STEP 4
IMPLEMENTATION (expert support throughout)
Whether you use your own developers or ours, we provide continuous support – reviewing code before deployment, QA testing post-implementation, resolving issues as they arise.
STEP 5
ONGOING MONITORING
Monthly technical health checks, new issue identification, and integration into your AI Visibility Programme report. We don’t set and forget.
Technical SEO for AI crawlers – the 2026 requirement most agencies are ignoring.
In 2026, your website is crawled by two types of bots:
- Traditional search bots (Googlebot, Bingbot)
- AI crawlers (GPTBot for ChatGPT, ClaudeBot for Claude, Google-Extended for Gemini, PerplexityBot)
If your robots.txt is blocking AI crawlers – either intentionally or by accident – those AI tools cannot index your content and cannot cite your brand. Many sites are blocking AI crawlers without knowing it.
Our AI-specific technical SEO covers:
- AI crawler bot audit – checking robots.txt for GPTBot, ClaudeBot, Google-Extended, PerplexityBot
- AI indexation strategy – which pages to allow, which to block, and why
- Entity schema – structured data telling AI tools who your brand is, what you do, where you operate
- Content structure for AI extraction – heading hierarchy, definition blocks, Q&A formatting
- AI crawler performance – page speed for AI bots (slow pages are less frequently indexed)
- AI citation testing – verifying AI-optimised pages are being crawled and cited
Client Results
Results that speak for themselves.
aspects audited in every technical SEO engagement
All client sites achieve 90+ PageSpeed score at launch
Sites we’ve audited, optimised, and maintained
Questions
Frequently asked questions
What is technical SEO?
Technical SEO refers to optimisations made to a website’s code, architecture, and server configuration that help search engine crawlers and AI tools access, understand, and index the site’s content. It includes: site speed and Core Web Vitals (page load performance Google uses as a ranking factor), crawlability (whether search bots can access your pages), structured data (schema markup telling search engines and AI tools what your content is about), mobile optimisation, security (HTTPS), and in 2026, AI crawler accessibility. Technical SEO is the foundation all other SEO activities depend on – great content and strong backlinks underperform on a site with serious technical problems.
How do I know if my site needs a technical SEO audit?
Most sites – even well-maintained ones – have technical issues impacting performance. Signs a technical audit is overdue: organic traffic declined without an obvious content or link cause · new pages are not being indexed despite being published · site loads slowly on mobile · Core Web Vitals scoring Poor in Google Search Console · you’ve recently migrated platforms or made significant structural changes · your site is not appearing in Google AI Overviews despite ranking well for relevant keywords. Our free technical audit identifies the highest-impact issues within 48 hours.
How quickly will technical SEO improvements affect my rankings?
Quick wins – fixing redirect chains, resolving crawl errors, implementing missing schema – can show ranking impact within 2 – 4 weeks once Googlebot re-crawls affected pages. More complex improvements – Core Web Vitals optimisation, site architecture restructuring – typically show meaningful impact within 2 – 3 months. AI crawler optimisation improvements (AI citation rate changes) typically become measurable within 30 – 60 days as AI tools re-index updated content.
Do you implement the technical changes or just audit them?
Both options are available. For most clients, we conduct the audit and produce detailed recommendation documents that your development team implements – we provide support throughout and QA test every change. For clients who prefer a fully-managed approach, our technical development team implements changes directly. We’ve worked on WordPress, Shopify, Magento, React, Next.js, Laravel, Sitecore, and custom-coded platforms – across sites with hundreds to hundreds of thousands of pages.
Find out what’s holding your site back – in 48 hours, for free.
We’ll run a technical SEO audit covering 90+ aspects of your site’s performance – including Core Web Vitals, crawlability, schema markup, and AI crawler accessibility. You’ll receive a prioritised list of issues with clear fix guidance.