Our clients in the retail and wholesale sector sought to achieve several key objectives: increasing website leads, being higher paying customers, improving organic SEO website traffic (quality traffic), and boosting Paid media including Google Ads conversion rates. Their ultimate goal was to maximise return on investment (ROI), reduce cost per lead, and enhance prospect relationships through strategic SEO and data-driven marketing efforts.
- Increased website leads by 119% through multiple platforms (Organic & Paid). Our team efforts doubled the closing ratio and decreased the length of the sales cycle by 22%
- Increased Organic SEO website traffic by 77% in one month, after nurturing a quarterly and half year planned strategy to enable low cost traffic and a higher lead generation rate
- Increased Google Ad
scalls and overall conversion rate by 84%, by running a scientific marketing approach for the last 5 months – allowing us to test and learn different data aspects
Through a seamless integration of data-driven strategies and creative storytelling, we made it a transformative month for our client that left an indelible mark on their online presence.
Our detailed process has a big part to play in success – as consistency is KEY and the DATA does not lie!
- Test & learn strategies which YES is hard work, but cutting corners does not generate results
- Daily and weekly data dashboard reviews to understand areas to improve
- Handpicking compelling content topics using multiple rows of data
- Moulding copywriting styles to get our customer tone of voice and brand perspective exactly right to sound like our customers (again using data insights)
Every decision was rooted in data-driven insights. Our approach of integrating data with creative strategies led to significant improvements in leads, traffic, and conversion rates for our clients. We understand the significance of targeting different personas within the B2B and B2C sectors of a single brand. By setting up custom landing pages and using efficient, fast approaches to optimise campaigns, we continuously strategise and improve to deliver outstanding results.