How is AI changing the way brands understand what really drives performance?
On Thursday 24th September 2026, Leaders in Digital will be joining the panel “Attribution Reimagined: AI-Powered Models for Optimal and Lasting Performance Growth” at Seamless Middle East.
The discussion will explore how AI-powered attribution models are helping businesses better understand performance, influence and the customer journey, while making smarter decisions around long-term growth.
The panel brings together Ahmed Sabri, Safa Rahal, Ahmad Turki Fnais, Beverley D’Cruz, Karim Chaanine and Jade Rebecca Woodward, with Carine Bouery moderating the discussion.
What the Panel Will Explore
During the session, the panel will discuss:
- How AI is changing traditional attribution models
- How brands can better understand which activities influence performance
- The role of AI in connecting marketing activity with commercial outcomes
- How smarter attribution can support better investment decisions
- Building sustainable, long-term performance growth
Event Details
Date: Thursday 24th September 2026
Event: Seamless Middle East 2026
Venue: Dubai World Trade Centre
Panel: Attribution Reimagined: AI-Powered Models for Optimal and Lasting Performance Growth
Join Us at Seamless Middle East 2026
Join us for an insightful discussion on the future of attribution and how AI is changing the way businesses understand and optimise performance.
Register today and we’ll see you there.