Is Your Beauty Brand Visible to AI?
The way customers discover beauty brands is changing.
Search no longer starts and ends with Google. Today, consumers are using AI-powered platforms to research products, compare businesses and ask for recommendations.
As a result, beauty brands face a new challenge:
When someone asks AI for a recommendation in your category, does your brand appear?
At Beautyworld Dubai, Dawn Kubicek, CEO & Founder of Leaders in Digital, will explore what this shift means for the beauty industry.
Her keynote, A Practical Guide to Boosting Beauty Brand Visibility in AI Search, will focus on practical ways brands can strengthen their digital presence as search behaviour continues to evolve.
Session Details
Date: 8 October 2026
Time: 12:30–13:15
Location: Hall 3
Speaker: Dawn Kubicek, CEO & Founder, Leaders in Digital
Session: A Practical Guide to Boosting Beauty Brand Visibility in AI Search
Why AI Visibility Matters for Beauty Brands
Beauty has always been an industry built around discovery.
Customers search for new products, treatments, services and expert recommendations every day. However, where that discovery happens is changing.
Google remains important. Social platforms such as Instagram and TikTok also influence customer decisions. Now, AI search is becoming another part of that journey.
Consumers can ask increasingly specific questions and receive direct answers and recommendations.
Therefore, beauty businesses need to think beyond traditional search rankings.
It is no longer only about asking:
“Where does our brand rank?”
Businesses also need to consider:
“Does AI understand, trust and recommend our brand?”
What Will You Learn?
During the session, Dawn will explore how beauty businesses can start adapting to this new search landscape.
You will discover how AI is changing online discovery and what AI Visibility means for beauty brands.
The session will also explore the signals that can help AI understand your business, expertise and authority.
Most importantly, the focus will be practical. You will leave with a clearer understanding of the steps your brand can take to strengthen its visibility as AI search continues to grow.
From Being Found to Being Recommended
Traditional SEO remains important. However, it is becoming only one part of a much wider digital visibility strategy.
Customers are discovering businesses across Google, social media and AI platforms.
Consequently, brands need to build a digital presence that is clear and consistent across multiple channels.
For beauty brands, this creates an important opportunity.
Businesses that start strengthening their AI Visibility today will be better positioned as customer search behaviour continues to evolve.
Because the future of search is not simply about being found.
It is about being understood, trusted and recommended.
Join Dawn Kubicek at Beautyworld Dubai
Join Dawn Kubicek, CEO & Founder of Leaders in Digital, at Beautyworld Dubai for A Practical Guide to Boosting Beauty Brand Visibility in AI Search.
8 October 2026 | 12:30–13:15 | Hall 3
Discover how AI is changing beauty discovery and what your business can do to strengthen its visibility across the new search landscape.
Book your spot and join us at Beautyworld Dubai.