AI Visibility & Search
Get found everywhere your buyers are searching.
Google is one search engine. Your buyers are using ten.
ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, LinkedIn, YouTube, Instagram. Every one has its own algorithm, its own signals, its own logic for deciding which brands to recommend.
For businesses in London and across the UK, the shift to AI search is happening faster than most marketing strategies are adapting. We build the strategy, the technical foundation, and the ongoing execution that makes you visible across all of it.
Strategy without execution is a document. We do both – designing the AI visibility architecture and then implementing it: technical SEO, structured data, content optimisation, entity building, and website development, every month, against a clear scoring framework.
Directed by a monthly AI Visibility audit. Measured by your AI Visibility Score.
119%
increase in organic leads (sector: beauty)
77%
organic traffic increase in one month
60%
AI citation rate (top-tier brands vs 24% industry average)
37+
touchpoints tracked in our ongoing monthly AI Visibility strategy
What we do
AI search is not a trend. It is the new operating layer of digital discovery.
Buyers in London and across the UK are researching vendors, comparing services, and making procurement decisions through ChatGPT, Gemini, Perplexity and Google AI Overviews. Most brands are invisible to these systems – not because their product is wrong, but because their digital infrastructure was never built for AI.
We fix that across three disciplines. SEO builds the technical and content foundation. GEO (Generative Engine Optimisation) makes your brand recognisable and trusted by AI platforms. AEO (Answer Engine Optimisation) wins the answer itself – the response your buyer actually reads.
Strategy first, defining where you need to be visible and why. Then execution: technical SEO, schema and structured data, entity authority, content optimisation, citation building, social, and strategic website development by engineers who understand how AI agents read a website. Not AI-generated code. Years of specialist technical expertise applied to every page.
This is not a set-and-forget exercise. It is ongoing monthly work, executed with precision, measured against your AI Visibility Score.
AI Visibility Strategy
AI Search and GEO (Generative Engine Optimisation)
AEO (Answer Engine Optimisation)
SEO Strategy and Technical Execution
Google AI Overviews Optimisation
ChatGPT, Claude, Gemini and Perplexity Optimisation
Keyword and Search Intelligence
Structured Data and Schema Strategy
Content Optimisation for Search and AI
Digital Authority and Citation Building
AI Visibility Audits and Scoring
Technical Architecture Development
Strategic Website Development
AI Architecture and Data Infrastructure
How it works
How it works
01
Data audit
Our proprietary data science tools scan your brand across Google, ChatGPT, Gemini, Perplexity, and Claude. We score citation rate, citation quality, and competitive standing across 37+ signals. You receive your AI Visibility Score with a full competitor benchmark. This data drives every strategic and technical decision that follows.
02
Strategy and targeting
Strategy is built before a single piece of work is executed. We identify the highest-value gaps across AI search surfaces and build a monthly strategy brief that aligns every capability: AI Visibility strategy, technical SEO, content optimisation, structured data, website architecture, and authority building. Every team works from the same strategic direction. Data drives decisions, not assumptions.
03
Execution across all platforms
Execution runs across every surface where your buyers search and every source AI systems draw on when deciding which brands to recommend. Three disciplines, executed together.
SEO – the foundation. Technical SEO, keyword and search intelligence, on-page optimisation, site architecture, crawlability, indexation, internal linking and page performance. Traditional search still drives the majority of commercial discovery, and AI systems draw heavily on the same signals. Get this wrong and nothing above it works.
GEO (Generative Engine Optimisation) – being found and trusted by AI platforms. Entity mapping and disambiguation so AI systems know exactly who you are. Semantic and topical authority frameworks across your products and services. Structured data and schema across your full digital footprint. Source reinforcement – building the external mentions and third-party corroboration that make AI models treat your brand as a credible source worth citing.
AEO (Answer Engine Optimisation) – winning the answer itself. Content restructured into the formats answer engines extract: question-led headings, direct definitions, comparison tables, FAQ schema, and answer-first opening paragraphs. Optimised for Google AI Overviews, featured snippets, and the direct responses ChatGPT, Gemini, Perplexity and Claude give your buyers.
Those three run across every platform:
AI search and LLM surfaces. ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews – each with its own retrieval logic, each monitored and optimised against separately.
Strategic website development. Site architecture built by engineers with years of specialist technical expertise, not AI-generated code, so every page is readable, indexable and citable by AI agents and search crawlers.
Social media. Content, profile and bio optimisation across LinkedIn, Instagram, YouTube and TikTok. AI systems draw on social content and social signals when forming recommendations, so social is part of the visibility architecture, not a separate channel.
Citations and digital authority. Systematic citation building across directories, industry publications, review platforms, sector media and authoritative third-party sources. Recommendations follow corroboration – AI tools recommend the brands they see verified across multiple independent sources.
One strategy, executed across all of it, every month.
04
Optimisation and reporting
One integrated monthly report: AI Visibility Score movement, organic performance, competitor comparison, and next month’s priorities. Followed by a 30-minute strategy call. Ongoing growth – not a one-time project. Data drives every decision, every month.
Why it matters
Why this matters for London businesses
London and UK context
London is one of the most search-competitive markets in Europe, and the UK overall is one of the fastest-adopting AI search markets in the world. Businesses here compete against global players with decades of established authority. UK buyers, particularly in financial services, professional services, technology, and luxury, use AI tools extensively for vendor research and procurement decisions.
When a procurement lead asks ChatGPT to recommend a digital strategy partner, or a brand director asks Gemini for the top brand consultancies, only a handful of businesses appear. First-mover advantage in AI Visibility compounds. The brands that establish authority now will be significantly harder to displace in 12 months.
We work with businesses across London and the UK overall – including Manchester, Birmingham, Edinburgh, Glasgow, Leeds and Bristol – as well as UK-based businesses operating internationally.
Case studies
Real results from real clients
Case study
Brand to market leader – beauty and wellness
8% to 41%
AI citation share
22% to 58%
Returning customers
+200%
Sales growth across locations
1 to 8
Locations scaled to
A beauty and wellness brand had strong product quality but minimal digital authority. AI tools were recommending competitors with more consistent content and stronger citation signals.
We rebuilt their AI architecture, restructured their content strategy around the 37+ signals AI tools draw from, and launched a systematic citation-building programme. Within 90 days their AI citation share moved from 8% to 41%. Returning customer rates rose from 22% to 58% as brand trust compounded. Sales grew 200% across all locations and the brand scaled from one location to eight.
Case study
B2B services – organic and AI search growth
+528%
Monthly revenue
+119%
Qualified leads
+84%
Google Ads conversions
+77%
Organic traffic
A B2B services brand was generating traffic but not leads. Their content was visible on Google but not being cited by AI tools. SEO and paid media were running independently with no shared strategic direction.
We integrated SEO, AI Visibility strategy, and paid media under an ongoing monthly strategy. AI architecture was rebuilt to improve citation signals. Content was restructured around the specific questions buyers were asking AI tools. Within one quarter: revenue grew 528%, qualified leads increased 119%, and Google Ads conversions improved 84%.
AI Visibility & Search
AI architecture and technical infrastructure
Why architecture matters
AI tools cannot recommend what they cannot read.
Strategy sets the direction. Architecture is what makes it executable. Before any optimisation delivers results, your brand’s data, content architecture, and website infrastructure must be structured so AI systems can read, interpret and trust it. That means clean entity definitions, consistent structured data across your entire digital footprint, and the technical architecture that allows AI tools to accurately understand what your business does, who it serves, and why it should be recommended.
Strategic website development sits inside this. We build and rebuild websites so that AI agents, search crawlers, and language models can fully read, index and understand every page. Built by engineers with years of specialist technical expertise – not AI-generated code. Every schema, entity, internal link and content signal is structured for both human buyers and AI systems.
What AI architecture includes
✓
Entity definition and disambiguation (making sure AI knows exactly who you are and what you do)
✓
Structured data strategy (Schema.org markup across all content types)
✓
Knowledge graph optimisation (connecting your brand identity across Google, Wikipedia, LinkedIn, and authoritative sources)
✓
Content taxonomy and internal linking architecture (logical structure AI tools can navigate and cite)
✓
Brand signal consistency audit (checking for contradictory signals across all 37+ touchpoints AI tools draw from)
Questions
Frequently asked questions
What is AI Visibility and why does it matter for my London business?
AI Visibility is the measure of how often and how favourably your brand appears in responses from AI tools such as ChatGPT, Gemini, Perplexity, and Claude. The industry average AI citation rate is 24%. Top-tier brands achieve 60%. In London, where buyers in financial services, professional services, luxury, and technology use AI tools extensively for vendor research, the gap between those two numbers is the gap between being found and being invisible. Leaders in Digital tracks and optimises AI Visibility systematically across 37+ signals.
How do I get my brand recommended by ChatGPT and Gemini?
AI tools recommend brands based on five signals: content depth (your pages must clearly explain what you do with specific language), third-party citations (mentions in authoritative publications AI tools draw from), entity consistency (your brand described the same way across website, Google Business Profile, LinkedIn, and directories), structured data (schema markup that tells AI tools exactly who you are), and content freshness (regularly updated pages are prioritised). We address all five through our ongoing monthly AI Visibility strategy, starting with an AI architecture audit.
What is GEO and how is it different from SEO?
GEO stands for Generative Engine Optimisation. It is the practice of optimising your brand to be cited and recommended by generative AI tools. Traditional SEO optimises for ranked lists of links on Google. GEO optimises for direct recommendations in AI-generated responses. AEO (Answer Engine Optimisation) focuses specifically on how AI tools extract and present answers. We run all three as an integrated monthly ongoing monthly strategy for London and UK businesses.
Find out how visible your brand is to AI. Today.
We will scan your brand across ChatGPT, Gemini, Perplexity, and Google. You will see your AI Visibility Score, your closest competitors’ scores, and a prioritised action plan covering strategy, technical implementation, and website architecture.
Delivered in 48 hours. No commitment.