About leaders in digital
There are no other Digital Marketing companies out there like Leaders in Digital.
We are Dubai’s first AI Marketing Visibility programme. We specialise in data-driven SEO, Google Ads performance marketing, social media, and organic marketing – all within a customer-centric ethos.
Years of experience
Founded in 2002
Countries
Global Reach
Data driven
Every decision
Revenue increase
Best result to date
Our Story
The journey of Leaders in Digital.
Founded by Dawn Kubicek in 2016, Dawn built the first female-founded SEO consultancy in the Middle East, establishing a reputation for data-driven, performance-led growth.
Now as an AI-first strategic consultancy designing AI-Optimised Visibility Systems for revenue growth across global, multi-location, and franchise brands.
As Dawn worked across both Blue-chip B2B sectors, including finance and technology, and premium B2C sectors such as beauty, health, wellness, and e-commerce – Dawn has contributed to multi-million revenue acceleration, seven-figure annual growth, and cross-market expansion for ambitious organisations.
Rather than operating as a traditional execution agency, Leaders in Digital acts as a strategic intelligence and visibility partner – transforming how brands are discovered, cited, and recommended across AI platforms, search engines, and digital ecosystems.
As Dawn was a Google Women Techmakers Ambassador, TEDx Speaker, international keynote speaker, and university lecturer, she is recognised for shaping conversations around AI-driven discovery, entity-led authority, and the shift from fragmented marketing to structured visibility systems.
What we stand for
Mission, Vision & Values
The principles that shape everything we do – for our clients, our team, and the wider industry.
Honesty, transparency and accountability
We are committed to honesty, transparency and accountability in all that we do – within the team, with our clients, and in our dashboards. We only celebrate genuine results.
Everyone has a voice
We believe that everyone has something important to share. Big ideas can come from anywhere – we listen, big and small, no matter your budget. We are committed to making everyone feel heard.
Anything is possible
We approach every challenge with the belief that it can be solved. We have never failed to believe that growth is achievable – even when the data makes it look impossible. Our optimism is grounded in process.
Teamwork & community
Our business is dedicated to enriching opportunities for the community around us. From the team you co-educate with us to our industry – we build each other up and support any development and stories.
Results & revenue
We can only say that we have significantly delivered when we have tangibly made a difference to the businesses that trust and bring their business to us. Results first. Revenue for our clients, always.
Data-led everything
Every strategy, every recommendation, every creative decision is rooted in data. We don’t guess – we measure, analyse, and act. Consistency is KEY and the DATA does not lie.
What we stand for
Reduce spend and drive profit.
Our unparalleled expertise in Google Ads connects your brand with high-intent customers. Our aim is to maximise your ROI while reducing costs. Our focus is on tangible outcomes, not just metrics.
Reputation and Experience
At Leaders in Digital, our influenced and marketing strategy insights, not only demonstrate our expertise but also our dedication to advancing the industry. We are deeply invested in supporting and uplifting others, embracing a philosophy where collective growth and learning are fundamental.
View our case studies
Lecturing and Training
Why keep our 7 day marketing system to ourselves? We have never failed to deliver tremendous results. We have imparted knowledge to thousands of marketers, conducting social teaching and training for data universities, companies and high net worth individuals.
View our events
Women in AI Search
Women in Search is an organisation dedicated to supporting and providing women in the search engine optimisation (SEO) and search marketing industry. The group plays a crucial role in fostering inclusion, providing career opportunities, and promoting mentorship in a traditionally male-dominated field.
Learn more about Women in AI Search
Google Women Techmakers Ambassador
Leaders in Digital is proud to be part of the Google Women Techmakers Ambassador programme – one of the most prestigious recognition programmes for women in technology in the Middle East. We lead the LiD Academy, dedicated to the empowerment and professional development of individuals in the digital marketing world.
Learn about the LiD AcademyRecognised by
As seen in & recognised by
As seen in / recognised by
Client Voices
What our clients think of us.
“We have seen remarkable results. Our website’s performance has improved dramatically.”
Rhianna McErlain
EER
“Thanks to their expertise and dedication, our team saw improvements but also gained valuable knowledge and skills.”
Penny Curnow
NeuroCapability
“We have seen tangible ROI. Our social media and marketing team have gone from strength to strength.”
Richard Deas
SearchData
Clients worked with
Insights
Latest from the blog
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Instagram AI SEO: Get Found in Google and Beyond
Instagram Is No Longer Just a Social Platform Instagram has evolved far beyond a place to share photos and videos. Today, it is a search engine, a discovery platform, and
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AI SEO Explained: What It Is and Why It Matters
AI Has Changed the Way People Search For years, digital marketing teams focused on one goal: ranking on Google. If your website appeared at the top of the search results,
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6 min readQuestions
Frequently asked questions
What is SEO?
SEO (Search Engine Optimisation) is the process of making your business more visible to potential customers across the web and AI tools. At Leaders in Digital, we treat SEO as a 360 solution – not a quick fix based on rankings alone.
How do you measure SEO success?
We measure what actually matters – revenue impact, lead quality, and channel ROI. Our custom reporting tracks your Google rankings, AI citation presence, organic traffic, and conversion performance. No vanity dashboards.
Does SEO impact sales?
Absolutely. Our Beauty sector client saw a 528% increase in monthly revenue directly attributed to SEO and integrated channel work. Higher visibility means more qualified traffic, more leads, and more revenue.
Is it better to do my own SEO or hire an expert?
It is always better to work with an expert who has access to resources, data tools, and techniques guaranteed to enhance your brand presence. We have no cap on keywords regardless of your budget.
Find out where your brand stands – on Google and AI search.
We’ll audit your brand’s visibility across Google, ChatGPT, Gemini, and Perplexity. Most brands are surprised – and concerned – by what they find. Free. No obligation. Delivered in 48 hours.
Free · No obligation · Delivered in 48 hours