• Dawn Kubicek

New Facebook Features For Scheduling Stories, New Ad and Business Discovery Options

Updated: May 17


With more people spending time on social media, digital business communication continues to be significant in the new normal. Facebook has been dedicated to help businesses connect with their customers and reach out to a bigger audience online. In 2020, the world’s most popular network expanded their e-commerce features to seamlessly connect people and small businesses around the world. From scheduling Instagram and Facebook stories to new advertising support, we have got you covered!


At Leaders in Digital, we make sure to keep you up-to-date on the latest social media trends that will surely drive sales and engagement! Facebook recently announced the addition of new tools to make doing business online easier. We’ve listed down what you need to know about the new Facebook Business Suite features:


Create, Publish And Schedule Stories To Facebook And Instagram


Save time and plan your content ahead of time! Facebook Business Suite makes it easier for you to manage your business’ online presence. You can now create, publish and schedule Stories to go live on both Facebook and Instagram. This has been a long frustration of social media managers, as Creator Studio only allows you to schedule posts on feed and IGTV. You need not to use third-party tools anymore, this upgrade will definitely enable business owners to create a full content strategy in a simplified central tool.


Edit Scheduled Posts


Facebook Business Suite now allows you to update your scheduled posts. Create more engaging copy and easily edit your planned content. After saving your changes, you can also get a preview of your updated post on your content calendar within the platform.


In the coming weeks, you’ll be able to save your Facebook and Instagram posts as drafts, and publish and manage all of your Facebook Photos and Albums. Business Suite gives you more flexibility to improve your content strategy.


New Business Discovery Experience From News Feed


Discover new businesses on your own! People can now tap various topics they’re interested in under the post and ads in Feed, and explore content from Facebook pages that may be similar to their interests. This new feature focuses on business discovery and is related to Facebook’s eCommerce push.


Manage Your Business Page In One App


You can now comment, post and like as a business easier! Facebook also gave businesses a new page experience by launching new tools to manage their business page without leaving the app. Control your page, engage with your followers and view Page Insights through a dedicated business news feed.


New Optimization Goals For Ad Campaigns


Facebook introduces new ad features across Lead Ads, Call Ads and Click to Messenger Lead Generations to help businesses get more quality customer leads.


The new “Conversion Leads” goal for Lead Ads will optimise the ad campaign for leads more likely to convert, versus pure volume. This is a more valuable approach and may result in a 20% increase in lead to sale conversion rate.


The “Call Ads” connect business owners to customers by adding a “Call Now” button in their ads. This will provide more capacity to connect and contact directly from Facebook Ads. Lastly, you can now convert Lead Ads forms into Messenger templates to follow up with leads. This will make it easier for business owners to send a message to potential customers and increase the amount of quality leads.


We’re very excited to explore these new tools! The new Business Suite features will surely make valuable additions for many brands. Social Media Marketing continues to evolve to meet the needs of the people and businesses. Interested to build a stronger business presence online? Reach out to Leaders in Digital for a strategy call today!

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