SEO for Beginners: 3 Guaranteed Tips to Help Rank #1 in Google

Search Engine Optimization (SEO) is the practice of increasing quantity and quality of traffic to your website. It can be quite overwhelming especially for beginners. When you’re just getting started with SEO, it’s normal to do your research and rely on Google for lists of ranking factors and you’ll probably end up with a never-ending list of things you need to do to optimize your site and content.

Here at Leaders in Digital, we want to make things easier for you! Skip the unnecessary lists and get straight to knowing what really works when it comes to learning about SEO. I’ve listed down three quick and fail-safe tips to help you optimise your site and reach your goal.

1. Importance of SEO Keywords

SEO keywords are important because they define what your site’s content is about. The reason why keywords play a vital role in a website when it comes to Search Engine Optimization is because these are the words used by people in search engines to help reach your website. Make sure to pick relevant keywords and understand what type of keywords your visitors use to visit your website. To ensure that you get maximum web traffic for your website, it’s highly recommendable to carefully pick some keywords that are most relevant to your content.

2. Having a Blog on Your Website is Beneficial

Creating an onsite blog could bring advantages that you may not know. For instance, having a blog allows you to build credibility, start a conversion and eventually lead to drive traffic. Blogging with useful contents, topics that can be interesting and helpful, will let your audience and customers know that you are a trusted source. The more you blog, the more chances that the search engines have to crawl and index. Brands are now known to be using blogs to grow their businesses and expand their reach. This could bring positive results in improving your SEO without even trying.

3. Use More Conversational Copy

Within your copy you have to ensure that it is conversational. Just think now around 50% of searches are from voice search and that is only going to increase going forward. Aside from that, it is also a great way to provide fresh contents for your website and work with keywords you want to rank for. It’s good to include your brand voice and audience-relevant topics in your blog contents. This may actually impact your searches greatly.

If these tips would be carried out correctly, effectively, and in the right way, it could push your business’ position to the top and really generate a mass amount of enquiries, leads and sales every day. If you want to know more on how to maximise this amazing platform to reach your website goals, don’t be afraid to reach out to us at Leaders in Digital today!

Facebook Advertising Removes 20% Text Rule on Images

To kickstart the brand-new year, Leaders in Digital is sharing another significant Facebook Advertising change that could be useful for your Facebook marketing efforts. This update has been shared in the last quarter of 2020 but in case you missed it, read more on this article to be informed.

Facebook decided to loosen their restriction in ad image which led to the removal of their previously imposed constraint on Facebook ads that includes more than 20% in the main image. This restriction has been known to cause slight trouble for advertisers since they had to undergo certain reconstructing for ad images in order to adhere to Facebook’s ad rules. Facebook hasn’t been so consistent in the enforcement process either, hence it will be good news for many to see those limits getting lifted.

Ever wonder why Facebook has these text limitations in the first place? Facebook had this restriction based on gathered data from Facebook and Instagram users. It seemed like there were numbers of disliked ads with too much text in the main image. Responding to this feedback, Facebook carried out the restriction to improve general user experience.

Facebook then started screening ads based on the amount of image text used in a certain advertisement. Based on that review, advertisements with higher percentage of image text may not be shown. Although there were exemptions applied for book covers, album covers, and product images. Along with this implementation, Facebook provided a Text Overlay tool to check if your ad aligns with the 20% restriction.

However, in 2018, Facebook amended the existing ad text rules where they enabled advertisers to add more text in their ads, on the other hand, the restriction reflected on their ad reach, relative to how much exceeded the limit.

With this latest update, the ad reach restriction being removed, and ads with more than 20% text in the main image will be advertised as normal and reach the same amount of people as any other Facebook ad. Although Facebook is still highly recommending advertisers to "keep your text short, clear and concise in order to get your message across effectively", and it’s been noted that ad images with less than 20% texts perform better.

Advertisers should all keep in mind that they are still required to abide by other Facebook Advertising policies. With this change, Facebook is giving advertisers a hand at maximizing their potential.

Ready to expand your digital reach this 2021 through effective Facebook advertising and digital marketing? Reach out to us at Leaders in Digital anytime, and let’s work together in achieving your business goals!

Trends That Will Influence Facebook Advertising in 2021

Facebook has been continuously evolving day by day, so it’s only natural for advertisers to keep up. With all the unprecedented changes we had this year, we should take time to assess what else could we possibly face in 2021. Facebook being a platform that is accessible to almost everyone, a place where people can talk and socialize, now also has been a huge help for advertisers in enabling them to reach more potential consumers.

To help businesses maximize their potential online, we’ve compiled a list of Facebook advertising trends and possible changes to look out for in the year ahead.

1. Facebook Ad Formats to continually evolve

It is important for advertisers to consistently pay attention to several new Facebook Ad features, formats, and resources that seem to develop every day. From there, try to build your Facebook advertising strategy and identify what best suits you and your brand. Defining your Facebook advertising goals such as building brand awareness, retargeting or generating leads could help you go over suitable ad tools.

2. The Lasting Impact of the COVID-19 Pandemic

The economic impact alone of the pandemic we went through last year is undeniable, and as we prepare for the upcoming year, the economic uncertainty remains high. With the news of the vaccine being successfully created, advertisers still need to take a step back and determine how to handle the changes that were brought about and left by the pandemic. Questions like, what makes sense for your business given the effects of COVID-19? Or how has your target audience been affected by the pandemic and how did you respond to this? These are some of the concerns you should be considering as you go over your advertising strategy.

3. Facebook’s Video Ad Format Will Steadily Rise

During these challenging times, a lot of people have been forced to stay at home, have turned into their phones in attempt to finding ways to cure boredom in forms of entertainment, humor or distraction, which leads to the incredible rise of social media and platforms such as YouTube and TikTok among Gen Z and digital natives. This has paved a way for video to become a perfect medium of choice for both consumers and advertisers. There are many factors that make Facebook video ads interesting. Like how they don’t often seem to appear to be ads at first, and how video marketing on Facebook can be rather flexible in terms of options for most budgets and objectives. If you are to build out a strategy for Facebook video make sure to start with your audience, remember that the quality of your video ad matters, and of course, dig into the data that Facebook Ad manager offers for your video marketing efforts.

4. The Vague Future Ahead for eCommerce

One of the effects the pandemic has left behind is the growth for digital consumerism since people are staying indoors and are opting for online shopping as a way to get necessities without having to risk a trip outside. As we head on to another year, and the uncertainty if this trend will remain, it’s better to be prepared. Now that consumer demand is following the “new normal” ways of consumer behavior, Facebook advertisers need to act accordingly. For the time being, people are staying on Facebook more and could possibly be shopping more through the platform, advertisers should take advantage of this potential sales. Some of the things to look into are searching for opportunities to capitalize on lower ad costs, focusing more on mobile platforms given that people now are most likely to be on their phones, and increasing advertising for products in high demand due to the COVID-19.

5. Keep What Matters, Leave What Doesn’t

Moving forward to another year, we all should take note of everything we’ve learned this arduous year we had. Remember how people have the power to demand more from various platforms they use for social media, entertainment, networking and consumption. Digital marketers and advertisers are in for another ride as we brave what lies in the year ahead.

Ready to take your business online? Let us help your brand with our cost-effective Facebook marketing strategy. Contact us today!