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Updated: Apr 26, 2021

Facebook Ads
Facebook Ads

Facebook is the biggest social network, making it one of the most popular paid media options we have today. You can find businesses of all types and sizes advertising on Facebook to reach out and expand their customer base. With Facebook having a growing 2 billion user base, we can say that it will continue to be a results-oriented online advertising platform perfect for marketers.

Leaders in Digital will definitely not let you dive in blindly to Facebook Advertising. We know it might feel frustrating at times, especially when you are trying out new marketing strategies. We would like to educate you more about Facebook ads and ensure that your marketing budget will not go to waste. We’ve listed down the 7 most common Facebook ad mistakes you could be making and how you could avoid them in the future to get better performance and reach. Hope this helps! :)

1. You are choosing the wrong Facebook campaign objective.

The first step in doing any paid advertising is determining the marketing goal or ad objective of the campaign you will run. This is important to maximize the results of your ad spend as you’re telling Facebook how to spend your money and what is your end-goal. Currently, Facebook has a variety of options in three categories: awareness, consideration and conversion. So ask yourself, what do you want to achieve and what do you want the customer to do on your Facebook paid ads?

2. You are running your Ads at all times.

You should not run your ads all day and all night. Your ads are also vulnerable to experience campaign fatigue. You should limit how often your ads are shown and set a custom schedule for your campaign. This will enable you to spend your budget and run your ads during the days and times that are most relevant to your audience. You’ll see an improved response rate when you reach your customers at a good time.

3. You are using irrelevant landing pages.

No one wants a landing page that doesn’t match the content of the ad promoted. You need to consider where your ad takes the users and guarantee that you fulfill your initial promotion on your Facebook ad. You have to lead your engaged users to a landing page that matches the copy and visuals of your ad. This is to make sure that your potential customers will not click away and your marketing budget will not go to waste.

4. You are constantly pausing or tweaking your campaigns.

You don’t need to check your dashboard every 5 minutes. You don’t have to worry if you already spent a few dollars and it hasn’t had a single opt-in. Keep in mind that Facebook’s ad system uses machine learning to optimize for best results. This means that when you start your ad campaign, you have to let it run for 48 hours or more without touching or revising anything. Facebook calls this the “learning phase”. Your campaign needs time to collect and evaluate enough data to fully optimize ad delivery. It may be tempting to tweak your ads from time to time, but it may be worth waiting instead of wasting more budget in unoptimized ads.

5. You did not activate the Facebook automated rules.

If you don’t have the time to constantly check-in or monitor your ad performance, you might overlook some issues that eat away your marketing budget. By utilizing Automated Results, you can avoid driving up your cost per acquisition. This allows Facebook to automatically check your campaigns and ad sets, then update you on the changes made, based on the specific rules that you’ve created. You can also have the option to have Facebook simply send you a notification, so you can make the needed changes yourself.

6. You forget to exclude the audience who has already seen your ads or taken action.

Targeting the right audience is essential in running Facebook ads. You should stop wasting your budget on people who already know about your product or have seen your ads over again. You can save your money by excluding the audience who have already taken actions with your page or ads. To avoid this, create your Custom Audience based on the actions people have taken with your brand and ads or the landing page they visited. This will allow you to create a more tailored remarketing campaign and will ensure your ads reach new potential customers.

7. You are not taking advantage of the different ad types.

Every audience responds and engages in different ways. With Facebook, you can design and create more engaging campaigns using the different media options. As the consumer preference changes, you can always do A/B tests with the varying ad formats. This will also help you in finding the most effective ad format for your target audience and making the most out of your allocated budget.

By avoiding the mistakes we’ve listed for you, you can surely avoid wasting too much of your budget on ineffective ads. Your business success is a learning curve and you’ll learn better by experimenting and trying new digital marketing strategies. Ready to take your Facebook Ads to the next level? Contact us today if you have any questions on building your brand’s social media presence and producing top notch ads.

Updated: Apr 26, 2021

Facebook Shops Feature

At Leaders in Digital, we stay up-to-date on the latest social media developments and trends, so we can keep you all on top of your marketing game! We continuously aim to improve our services and develop timely, new, tried and tested strategies for you. With the on-going economic effect of the coronavirus pandemic, the world’s social media giant just expanded their e-commerce features, which is super exciting!

Facebook has been dedicated to seamlessly connect people, products, brands and businesses all over the world. Amid the coronavirus outbreak, CEO Mark Zuckerberg just announced the launch of Facebook Shops to help small businesses drive sales online. This new feature from the world’s most popular network just brings us closer to a simple and consistent social commerce experience.

Facebook Shops started rolling out in the United States and will be widely available to international markets in the coming months. This is a major push into e-commerce and here’s what you need to know about Facebook Shops:

Introducing Facebook Shops

Facebook Shops make it easier for businesses to set up an online store and to reach more customers on Facebook and Instagram. Business owners can easily create and build their Facebook Shops for free. Once you set up your shop, it will be accessible across your Facebook Page and Instagram Profile. You can also customize the look and feel of your shop. Businesses can upload the products they want to feature in their catalog or choose the cover image and colors for their brand.

Users can find your shops through visiting your Facebook Page or Instagram profile, or discovering your business through Stories or paid ads. Customers can also contact you through Messenger, Instagram Direct or WhatsApp if they want to ask questions, get support or track their deliveries. In the future, customers will be able to view a business’ shop and make a purchase right within a chat in Messenger, Instagram Direct or WhatsApp.

Discovering Instagram Shops

Customers can now browse and buy products they will love through Instagram Explore. In the future, it will be a permanent button on the navigation bar, so users can easily get to Instagram Shop in one click.

Once the feature becomes available, users will be able to browse selections from their favorite brands and creators, as well as filter their purchase by categories like beauty or home.

Using Live Shopping Features

People have been using the live video feature in Facebook and Instagram to showcase products for years. The social media giant also plans to launch Live Shopping features on Facebook and Instagram, which will make it easier to shop for products in real-time.

With this upcoming feature, businesses will be able to tag products from their Facebook Shop or catalog before going live. This feature allows the tagged products to be shown at the bottom of the live video so customers can easily tap to learn more or purchase.

Connecting Loyalty Programs

Facebook is also testing ways to connect Loyalty Programs to your Facebook account. This feature will make it easier for customers to earn rewards from their favorite businesses. Users can also keep track of their points and rewards through their Facebook account. They also want to help small retailers through also exploring ways to create and manage a seamless loyalty program on Facebook Shops.

Integrating with eCommerce platforms

Facebook aims to help small businesses while the pandemic continues. Facebook Shops will allow business owners to create a simple store on Facebook and Instagram without the hassle and cost of building a website of their own. They are working closely with e-commerce platforms like Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to help small retailers sell more on the social network.

We love this feature and really think it will help you drive sales and engagement, along-side a high-quality digital marketing strategy. Let us know if you need help building your brand’s social media presence.

Updated: Apr 26, 2021

Humans are social creatures, we are wired on a neurological level to connect. In Daniel Goleman’s book “Social Intelligence: The New Science of Human Relationships” states that we are designed for sociability, constantly engaged in a “neural ballet” that connects us brain to brain with those around us.

Daniel Goleman
Daniel Goleman

A lot of our success - and often even our survival in life - depends on being able to pickup and interpret social cues from the people we interact with on a daily basis. Even our moods are effected by our social media interactions, which means that our relationships can be nourishing or toxic to our wellbeing on a biological level.

What does this mean for businesses? Think of the places you frequent on a daily basis. Do you favour a particular coffee shop because the staff are always friendly? Do you frequent a cafe because the owner is always there and takes the time to talk to you? Do you return to a certain gym class because the other participants are always encouraging? None of these things necessary mean that the product 0r service itself is superior. However, the social benefit that you get keeps you going back.

In todays world many businesses have moved online. How can we apply the same principles in a virtual community? How can we master “Social Media Intelligence”? Don’t

confuse social media intelligence with “Social Listening”. Social listening will gather the data but intelligence will present the data in a meaningful way which businesses can

use to to create the solutions that their clients need. How effectively you use this data will be the measure of your “Social Media Intelligence" and is what will give you the

edge over your competitors.

You will need to provide your clients the same “social experience” they feel in real life. Starting with the design of your online presence. The colours you use, fonts, layouts are

the first impression you make and will determine if a client will click through to see more or just leave. Your sites need to be easy to navigate and use so make sure you test every

single link. YOU need to be present. Yes, it’s virtual... but your face whether in photos or in video will give a personal real touch. You will also need to moderate and manage the

online community. Create spaces where clients can interact and communicate in a friendly manner. Post reviews, encourage a dialogue, ask for opinions, run polls. Establishing a virtual space where clients can interact in a friendly beneficial manner will make them feel like they are part of a community and will keep them coming back to your sites.

To create these spaces you will need to understand your target audience.. who they are, what they need and what will grab their attention. This means you must become an expert at analysing data, and there is an overwhelming amount of data that is generated on a daily basis. From the number of likes, to the comments (both negative and positive), to specific demographic data about your clients, to their behaviour on your channels and what actions they take.

To make full sense of the vast amount of data, businesses will need to incorporate AI systems but that doesn’t mean incurring a huge cost. It is a s easy as taking advantage of the insights tools available on your Facebook and Instagram pages. Make sure you are using Google Analytics to fully understand your businesses. These tools are available free for you to use and provide most of the information you need to increase your Social Media Intelligence and make better business decisions.

Leaders In Digital are experts in social media data analysis and we believe that if you learn our tactics through our one to one or corporate consultancy programs available both online and in person you can act upon your digital

opportunities quickly. We also offer Paid Media across all platforms to help increase awareness, sales and ROI.

Contact us today and we will help you increase your Social Media Intelligence and grow your business.

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