4 Tips Launching An Effective Facebook Ad Campaign For Beauty Salons

One of the challenges we have seen many beauty salons face is making sure that their ad campaign works well and provides them with results. It takes a lot of effort, from collecting accurate data to using different approaches for creating an effective and profitable ad.

Facebook and Instagram are great platforms to draw in potential customers which is why you need to take extra steps in ensuring that your ads will work. Dawn Kubicek, Managing Director of Leaders in Digital shares a few tips that could be useful for you when starting your new Facebook ad campaign.

Key Data Points Will Help You Build a Solid Foundation for Your Ad Campaign

A lot of people believe that successful ad campaigns are “boosted” to a new audience, they’re not. Rather, effective campaigns are built through segments of data from loyalty 5-star customers right through to the top of the funnel - new audiences. When it comes to Facebook marketing, you need to build your campaign step by step. Start off by collecting and putting key data points together which will serve as the foundation for your digital campaign. Once you have a solid foundation, threading through your next steps would be much easier. These key data points can be acquired through testing and optimisation. Make sure you have the right data-driven strategy to start off your ad campaign on the right foot.

Some key data factors to consider for salons and spas are mostly related to their target audience. Knowing the location of the intended clients, gender, age, and interests could help analyse which ad campaign would work the most.

Know the Importance of a Good Referral Discount Offers

Advertisers should keep in mind the impact of an offer. It can either make or break your campaign. Putting discount offers on ads has proven to be the most used way in getting customers’ attention but do they present valuable results? Look for more ways in creating an offer that people will not feel like they’re being sold a product.

Take, for example, how about giving customers something in return for advertising your brand for free and potentially sending in new clients? The best way to do it is through referral discount offers. Discount offers may seem flashy but the implied mechanism in the second offer sounds better. This could be done by means of vouchers, text ads, or emails sent to existing and future customers.

Create Eye-catching Visuals for Every Ad

For beauty-related businesses, it is necessary for most clients to see the end product of the service. If a salon business puts up an ad campaign for their new hair treatment service the most favorable way to go is by posting an ad that shows the results for the said treatment. This way, potential clients would know what to expect from the service they are getting.

It’s crucial not to overdo your ad campaign. Set up ads that have high-quality visuals enough to grab your target audience’s attention right away. Be careful not to overlay the image with too much text, just keep it to a minimum by putting the needed details and focusing on the product or service.

Set Clear Goals for Your Facebook Campaign

Cliché, as it may sound, setting clear goals, is the core in making your digital campaigns. This advice is very crucial and often gets overlooked, too. From an advertising standpoint, a way to measure your results and understand whether your ad campaigns are in the right direction is through setting goals. You don’t need to put too much pressure on setting these advertising goals. Start from the end and break down all your “big picture” goals into smaller goals. This step will allow you to analyze data with more efficiency, then modify your online strategy along the way.

There are many offers a Facebook ad could give. Whether you aim to promote awareness for your salon or spa, or maybe introduce a new service, all these could possibly be achieved by driving your ad’s maximum reach through likes and comments. It all starts with being aware of the goal you want your ad campaign to accomplish.

It takes a lot of ongoing effort and testing strategies to come up with an impressive Facebook ad campaign. If you take into consideration these tips we shared, it could help you build your desired digital campaign. If you have more questions or are in need of digital marketing advice, Leaders In Digital is always here to help. Feel free to reach out to us today!

Facebook Reveals New Advertising Features and Tools for the Holiday Season

The holidays are fast approaching, with only 45 days till Christmas, Facebook has recently rolled out new advertising features which are beneficial for e-commerce retailers and brands to help and make out the most this holiday season.

Leaders in Digital wants to keep you updated on important social media trends and topics beneficial to growing your business. Here are the new ad tools Facebook has just announced and what you need to know about them:

• Instagram Ads with Product Tags

• Shopping Engagement to Custom and Lookalike Audiences

• SMB Training

• #BuyBlack Friday

Instagram ads with product tags – After more than a year of testing product tags for organic Shopping posts on Instagram, Facebook published that this new feature will now allow all businesses to be able to make ads with product tags directly using Ads Manager. Product tags are determined by the white dots and when a user clicks the dot, product information, which includes the product name and the price, will show.

This feature will engage more Instagram users into the new normal shopping trend and the immediate information given by the product tags will benefit both shoppers and retailers.

Shopping engagement to custom and lookalike audiences – This is a new type of targeting audiences that is directed to help marketers expand their reach for shoppers. Engagement for custom audiences is a way to “reach people who’ve already shown interest in their product or brand by doing things like saving a product, viewing a shop or initiating a purchase.” Lookalike audiences from Facebook and Instagram will help focus on shoppers with similar interests align with those who’ve already purchased from you.

SMB Training – Facebook will be launching a new Season of Support initiative, which offers training and discounts from several martech partners including Intuit, Vimeo, ChatFuel, MobileMonkey, BigCommerce, and Canva, to help small businesses be ready for the holiday season.

#BuyBlack Friday – This is Facebook’s drive to help Black-owned businesses which have been hit hard by the pandemic. 41% of U.S. Black-owned businesses have shut down due to COVID-19. Every Friday from October 30 to November 27, 2020, Facebook will be promoting #BuyBlack Friday on their platforms. Along with this effort, Facebook will also be publishing a gift guide and business directory in support of Black-owned businesses.

The new features, ad formats, and tools highlights Facebook’s intentional aim in making Instagram and Facebook as mobile shopping drivers. With the new normal way of shopping, the company says that 76% of online purchases are happening on mobile and this number is expected to increase during the coming holidays.

These ad tools are definitely worth looking into because they will not only impact marketers but shoppers as well. Want to learn more ways to improve your digital marketing campaigns and gain more sales? Contact us today and we will help you create the perfect ads to increase your business presence.

7 Useful Social Media Tools For Your Online Marketing Strategy

Social media has undeniably been playing a big influence in people’s lives nowadays. Facebook and Instagram which initially started as platforms for personal use, expanded as outlets even for businesses. Right now, it’s one of the most efficient ways to gain and attract more customers.

At Leaders in Digital, we wanted to share how much further you can utilize social media and increase your brand reach and ROI. We've previously held an online course that discussed effective ways to get your organic social media noticed.

A social media management essential is knowing several tools that can help in executing a good online marketing strategy. There are a lot of tools being offered in the market these days, but you need to pick the ones that will allow you to save time, be able to boost your brand awareness and are easy to use. It’s also good to have a social media tool which is affordable and organized.

Remember that choosing for the right social media tools will make a huge difference as to how your brand is performing online. It’s quite a challenge to find the perfect balance between quality, automation, and affordability. So, here’s our top picks of a few beneficial social media tools – including its features and their price points.

1. Sendible

2. Canva

3. Loomly

4. Quuu

5. Later

6. SocialPilot

7. Design Wizard

Sendible: Lets you track results and engage your followers. Allows you to post, schedule and monitor over 20 platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Tracks fan follower growth, clicks, reach, shares, comments and more. This can also measure the effectiveness and engagement levels of your social profiles.

Price: Starts at $19/month

Canva: Offers several social media graphic designs and even professional layouts, prints, presentation and more. It has a lot of templates, for your Facebook banners or Instagram stories and it’s easy-to-use with its drag-and-drop functionality.

Price: Free, or starts at $9.95/month

Loomly: Helps you manage multiple social media content, both organic posts and ads, in one platform. Sets automated publishing for sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google My Business. Measures your posts’ performance as soon as they have been published.

Price: Starts at $25/month

Quuu: Helps you accomplish strikingly engaging social media contents. It does the job of automating the time-consuming process of making professional, interesting multimedia assets for your campaign.

Price: Free, or starts at $19/month

Later: Another social media tool that plans and schedules your posts. It has a drag-and-drop calendar that makes mapping out your future posts easy and gives a sneak peek of how your feed will look like.

Price: Free, or starts at $7.50/month

SocialPilot: Publishes contents across all major social networks from one platform. It helps you visualize and optimize your content schedule for all accounts. You’ll be able to discover popular contents and schedule it directly to your account, based on content categories, keywords, influencers, and recency. It also allows you to reply to comments and messages in real-time.

Price: Starts at $41.66/month

Design Wizard: A visual content tool that lets you create different types of photos and videos and doesn’t require professional editing experience. This is best for people with limited budget and time on their hands. Its library contains a great deal of multimedia graphics for inspiration and use. These images are licensed so if you use one from the site, you won’t run into copyright issues.

Price: Free, or starts at $9.99/month

Social media landscape keeps evolving and so, too, have the services around it. Keep in mind to choose social media tools that can help you to carefully craft, measure, and manage your strategy and will give you the best results. Leaders in Digital provides social media strategy and management all from an analytics perspective. So it will greatly benefit your campaigns while maximizing your budget. Feel free to be in touch with us for more information!